Do you want to create some great videos to take your marketing to the next level but need to know what tools to use? You are at the right spot at the right time. We will enlighten you on the best tools to create videos for your company, regardless of whether you are a pro or a beginner. So, get right into the article!
It’s unimaginable to see a thriving firm without corporate videos, as they are integral to today's marketing. Videos are an absolute need for any business serious about making an impact in the marketing world. These days, you only need your phone and some essential editing software to create a professional-looking video without investing a lot of money.
If you're considering making videos alone, we've compiled a list of the best tools to create videos for your company.
Video Making Tools.
Consider the following video-making tools for your video project.
Final Cut Pro from Apple.
This app is Mac-only; it has the title of “world's most complete and efficient video editor” and is mainly used for Hollywood movies and refined for Mac computers. Using it casually is pricey because you will need expensive logic and motion software for complex audio editing and visuals.
Adobe Premiere Pro Video Editor.
It’s, undoubtedly, the most widely used video editor ever. Adobe premiere pro is a potent video editor tool, especially the CC bundle integrated with other features. It also has mobile and desktop apps for Android, IPad, and windows.
Apple iMovie is free when you buy an Apple device. It’s a user-friendly video editing program with a simplified UI for macOS, iPad and Ios. This tool is also compatible with Apple's free Garage Band music editing program. The only disadvantage is that it’s not compatible with PCs or Linux computers.
You Tube's Studio.
Using YouTube studio is easy and has tools for handling, storing, sharing, and monetizing audio and video. However, you only have the basic clipping and audio/narration functions for editing. The only cost you pay to Google is a percentage of the revenue your video will generate.
Davinci Resolve Video Editor.
This video editing tool is the most cost-effective program with the most desirable qualities. It has an excellent colour grading that allows you to complete your artistic expression. If you already own a Black magic camera, this video editor is a perfect option due to its seamless integration with the gear.
The Four Elements of a Quality Video
These are the four most important factors to consider while developing informative and exciting video content.
- A good video should be Versatile. That means that if you use your video on any platform with a straightforward story, it should be easy to trim your three-minute YouTube video to a 20-second Instagram story.
- Good Quality. The video should look professional with clear sound and graphics to make your audience understand you better. You might have great content, but if your video could be better, many people will disregard it.
- Before making a business video, you should plan how the video will immediately hook your audience, how the video is relevant to your audience's interests and an engaging call to action.
- Make your business videos unique by researching what your competitors are doing and creating better content.
The Benefits of Using Videos to Market Your Company
Videos are an excellent tool for SEO. Google considers more than just your pages’ content when indexing a website. It looks for relevant information in pictures, videos, and your website's traffic. Thus, if the videos you share on social media drive traffic to your site, and those viewers stick around, your site's search engine rankings will improve.
Videos have more conversion rates. “Top 16 Video Marketing Statistical data, 2016” reported that using a video on your product page increases your sales by 80%. Videos help people to understand the product or service you are promoting.
Videos help create brand awareness. A corporate video's primary objective is to increase brand recognition for your company's products and services. People have higher faith in brands after seeing a video produced by that brand.
Video helps to reach potential clients. You can use videos to share the company's achievements, product launches or tips for using the products. It will help keep your clients informed of any changes to your service, which is crucial if you provide a paid membership.
Why you need To Make Your Business Videos Short
It's no secret that the vast amount of information online is causing shorter attention spans. Shorter videos are more effective in getting across a point fast, especially if your goal is to boost brand awareness or social media shares.
Therefore, shorter films are preferable for SEO and viewer engagement due to their excellent retention rates. Generally speaking, the faster the video is, the lower the percentage of viewers who will stop watching midway through.
The 321 Video Editing Rule.
It is recommendable that you always create three copies of everything and store them in two separate locations. When making your business video, your only goal is to create a straightforward story for your target audience. To achieve this goal, you will have to edit your video until its perfect repeatedly.
Essential Equipment You Need when making Business Videos.
There are some must-have equipment if you want to produce a high-quality video. These include:
1. Good quality camera.
2. An external recorder
3. Good LED Video Light kit
4. A tripod to stabilize your camera shots.
Online Platforms to Find Royalty-Free Music for Business Videos
Adding background music helps make the video more engaging and catches your audience's attention. Royalty-free music is an excellent option because you will pay a one-time fee and get unlimited access to the music. Some of the best sites to get royalty-free music for your business videos are:
- Envato Elements
- Epidemic Sound
- Audio Jungle
Business videos are an effective way for you to market your brand. You can use many video editing tools to produce high-quality business videos, such as YouTube studio and Apple iMovie. It's good to have a clear plan for the content in your video so that you'll create a short but relevant video. Again, ensure your video is high quality by using the necessary equipment, such as a good camera, good lighting and a tripod stand for the stability of the camera.