Music promotion tools are a unique way to promote your music. These tools can help you reach a broader audience and get your music heard by thousands of people. But what are the best music promotional tools and software? Discover top music promotion tools in this post.
Did you know that over 100,000 new songs are being released each day? This is according to the former CEO of Warner Music Group, Steve Cooper. With such a massive influx hitting the digital waves, it's no wonder you need to stand out from the crowd and get your songs heard by the right audience.
Luckily, there's a wide array of promotional tools and software that are designed to assist you in amplifying your music’s visibility and reach. In this article, we'll explore some of the best music promotion tools and software currently available in the market.
1. All Round Music Promotion Tools
Spotify for Artists is a popular platform that allows you to connect with your fans everywhere. With Spotify for Artists, you have control over your artist profile, and you can customize your profile picture and change your bio anytime. The platform also allows you to view valuable data and analytics about your listeners, including:
- Who is listening to your songs
- Where they are located
- How they discover your music
Push is a music promotion platform that offers a range of tools and services for artists. The platform provides you with real-time analytics, giving you insights into where your fans are located and how they connect with your music. Push also provides fun engagement tools that help you convert new audiences into a loyal fan base.
ReverbNation is another popular music platform that provides several tools and resources that are designed to promote your music and help you grow your fan base. The platform allows you to create professional-quality ads that will help you reach potential fans with a greater likelihood of being interested in your music.
2. Playlist Marketing Tools
If you want to amplify the likelihood of your music being played on Spotify, you need to submit your songs to popular playlists. Here are some of them:
Playlist Push is a platform that connects artists with a team of professional playlist curators. The platform has over 1000 curators who will promote your song on various platforms, including Spotify, TikTok, and more.
To promote your song with Playlist Push, you only need to submit it to their playlist curators. The curators will then review the track and add it to their Spotify accounts of more than 1000 real and active followers.
INDIEMONO is a popular platform where you can submit your music for playlist consideration and gain exposure to a dedicated audience of music aficionados. Submitting songs to INDIEMONO is a straightforward process. You just need to go to the INDIEMONO website and select the playlist that best matches your song.
Once you've submitted your song successfully, the INDIEMONO team will review the track to determine if it aligns with their playlist curation standards. If your song is selected, the team says that it will likely appear in Spotify Discovery Weekly.
Soundplate is another platform dedicated to supporting artists in their music promotion efforts. The platform allows you to submit your music for free. However, before submitting your song to Soundplate independent curators, you need to follow their profile and playlist.
3. Analytics Tools
Analytics tools play an important role in music promotion. The tools provide valuable data and insights that will help you observe the performance of your music on different social media platforms and understand your audience better. Here are some notable analytics tools you should try:
Chartmetric is a music analytics platform that provides insights and data on how your song is performing across various streaming platforms, social media platforms, charts, radio stations, and more.
Chartmetic offers three subscription plans to cater to the varying needs of artists and music industry professionals. They include:
- Basic, which is 100% free
- Artist, which goes for $10 per month
- Premium, which goes for $140 per month
Soundcharts helps artists track the performance of their music and that of their competitors as well. With Soundcharts, you'll get detailed streaming analytics from major streaming platforms, including:
- Apple Music
Soundcharts also allows you to monitor your songs on over 25,000 digital charts in real time.
If you wish to discover how your tracks are doing on different platforms, then Songstats is one analytics tool you should have. The tool provides you with real-time data, including the number of streams, follower growth, chart positions, and more.
4. Influencer Marketing Tools
In recent years, influencers have become valuable partners for artists looking to expand their reach and connect with new fans. But where can you find them? Here are some popular sites that can assist you in finding that influencer who will help take your career to the next level:
SubmitHub is a popular influencer marketing platform that connects artists with music bloggers, playlist curators, and YouTubers. The platform offers a user-friendly interface where you can upload your song either through the standard or premium credit options. SubmitHub also provides you with a list of over 1900 active curators, allowing you to easily find the influencer of your choice.
Upfluence is another influencer marketing platform that helps connect you to the right influencer. The platform offers advanced search tools to help you identify influencers based on clicks and views, engagement rate, and click-through rate.
Ninja Outreach primarily focuses on influencer marketing for businesses and brands. However, if you can afford to pay their premium subscriptions which start at $155 per month, it can still be a useful platform to collaborate with top Instagram and YouTube influencers.
MySphera is another influencer marketing platform that allows you to upload your song and connect with influencers who can help promote your music to their massive followers. The platform only requires you to submit your music, and after they analyze it, they often send it to relevant playlisters, influencers, bloggers, and digital creators.
5. Promo Tools
Promo tools play a vital role when it comes to promoting your music. With these tools, you can effectively send promos to your email list, making it easier to share exclusive content with your fans and promote your music releases. These tools include:
Promoly is a music promotion platform specifically designed for record labels. The platform allows you to organize and segment your email list in the simplest way possible.
With Promoly, you can also set up automated email campaigns, ensuring consistent and timely communication with your audience. And if you want to discover who has played or downloaded your song, Promoly provides you with real-time data to help you track these reports.
Promo Cloud is another online music promotion platform that is used by artists and record labels to send promos to their contact lists. Promo Cloud offers a range of customizable templates that you can use to customize your promos at no extra cost.
Inflyte offers a comprehensive list of features to assist record labels and PR agencies connect with their fans worldwide. The platform comes with scheduling tools that allow you to schedule the release of your promos. Inflyte also provides real-time activity data on how your music is performing.
6. Design and Creation Tools
If you want your music videos and album artwork to have a polished and professional touch, there are numerous design and creation tools that you can use. They include:
Canva is a well know design tool that allows artists to create visually appealing and professional-looking album covers, videos, and promotional material. The tool provides an extensive library of professionally formatted templates that you can customize to suit your needs.
Rotor is a music video creation platform that specializes in creating professional-quality music videos quickly and easily. With this site, you can make music videos, visualizer videos, promo videos, and Spotify canvas videos.
7. Smart Links Creators
Smart link creators are valuable tools that allow you to simplify the process of sharing your music. The tools generate a single link that directs fans to your songs and other products. Here are some popular smart link creators:
Linkfire is a widely used smart link creator that allows you to create one smart link that directs your fans to your music, merchandise, and tours. With Linkfire, you can customize your link with your artist name or campaign name.
Amplify.link is another popular smart link creator that allows you to generate a single link that directs your listeners to your music across multiple platforms. Amplify.link also provides the ability to set up pre-saves for upcoming releases, allowing you to create a strong foundation for a successful music launch.
The music industry is highly competitive, with thousands of new songs being released daily. To stand out and reach an extended audience, you need to utilize the best music promotion tools and software we've mentioned in this article. These tools and software will help you stay informed about the latest trends, target your audience effectively and maximize your visibility across various platforms.