Are you aware that the right music in your ads can play a significant role in boosting your business's profits? Learn why YouTube Ads is the platform of choice for video marketers and where to find background music for YouTube Ads, including premium royalty-free music platforms like Epidemic Sound.
Music plays a crucial role in advertising as it evokes emotions and drives decisions. Scientific studies have shown that our brain responds more to melody than to language, making music an essential factor in advertising. Nielsen analyzed over 600 television ads and found that commercials with background music performed better than commercials without music.
YouTube is the second most visited website on the Internet and the number one for video content, making it an excellent tool for promoting products and services with video ads. This article explores why YouTube Ads are a valuable tool for video marketers and the best ways to find background music for them, including royalty-free music platforms such as Epidemic Sound.
Locating Background Music For Youtube Ads
When it comes to selecting music for your YouTube advertising, you have many alternatives. Although some people may choose well-known artists, securing the necessary licenses might be cost prohibitive. Royalty-free services have emerged in recent years to address this problem and make music more accessible. With a royalty-free license, you simply pay for the music once and may then use it with minimal limitations. This sort of music is often of superior quality, is generated by independent artists, and is far less expensive than mainstream music.
Why You Should Consider YouTube Ads for Your Business
YouTube is the second most-visited website globally, only behind Google. When it comes to video content, YouTube dominates as the top choice with over two billion monthly unique users, almost half of all internet users.
This high traffic makes YouTube a popular platform for promoting products or services with video ads, as shown in the 2021 State of Video Marketing report by Wyzowl, which states that 86% of professionals use video for marketing. Another study by Animoto found that 88% of video marketers are satisfied with the ROI of their social media ads, particularly on YouTube.
Reasons to use YouTube Ads include:
1) YouTube has the most video traffic, making it a preferred platform for video marketers.
2) Video marketers are satisfied with the ROI of their social media ads, particularly on YouTube.
3) Video ads have a high profitability rate.
Is It Possible To Use Free Music In Youtube Ads?
While it may be tempting to get free, copyright-free music from a variety of sources, this is not the best option for advertisements. The bulk of music on these sites are protected by Creative Commons licenses, which limits their use in commercial endeavors. The majority of these songs are designated NC (Non-Commercial), indicating they cannot be used in YouTube ads.
Some Creative Commons music, however, do not have this tag and may be used in business operations; still, you must acknowledge the creator in your advert. This may have a detrimental effect on the image of your brand, since it indicates that the music utilized is free and may not convey a professional image. Suppose you want to portray a serious and professional image in your YouTube ads. In that case, it is best to choose a more comprehensive solution, such as Epidemic Sound, instead of using free music.
Epidemic Sound: The Platform For Music In Youtube Ads
Epidemic Sound is the leading firm in the field of royalty-free music. This Swedish firm was founded in Stockholm in 2009 and has been supplying content makers and advertising agencies with superior music services for over 13 years.
With access to over 35,000 music tracks and 90,000 sound effects, and a collection that expands every month, the music library at Epidemic Sound is a tremendous resource for any multimedia maker. The platform's user-friendly UI and superior search engine make menu navigation a joy.
Key Features Of Epidemic Sound
Epidemic Sound boasts several standout features, including Find Similar, Stems, and Clear Videos. Let's delve into each one.
- Clear Videos: When it comes to using music in YouTube ads, avoiding copyright infringement penalties is crucial. Epidemic Sound offers peace of mind with its Clear Videos tool, which allows you to add the URLs of your ads and ensures that the platform takes them into account to avoid potential penalties. It's worth noting that this feature is only available in two of the three platform subscription plans.
- Stems: Have you ever found a vocal song that would be perfect for your commercial if only you could remove the vocals? Stems is here to help. With this feature, you can eliminate any sound component from a music track, whether it be vocals or any other instrument, giving you more creative control to tailor the song to your needs.
- Find Similar: This feature is ideal for those who frequently create YouTube Ads and need copyright-free music. Find Similar helps you discover songs similar to the ones you have liked for your ad, allowing you to maintain a consistent musical tone and enhance the coherence between the background music and your message.
Subscription Plans For Epidemic Sound
Epidemic Sound offers three subscription plans each tailored to different use cases:
- Commercial Plan ($49/month) – Suited for agencies and freelancers creating productions for commercial purposes. Also, only this plan and the Enterprise Plan allow the use of music in YouTube ads.
- Enterprise Plan (price upon request) – Meant for big companies looking for customized music solutions.
- Personal Plan ($15/month) – Ideal for content creators or podcasters who produce pieces for personal use.
If you're not looking for a custom music solution, the Commercial Plan is the best fit for you.
Take advantage of Epidemic Sound's limited promotion for new customers and try the service for free for 30 days.
The right music in advertising can have a significant impact on boosting business profits. YouTube Ads are the preferred platform for video marketers due to their high traffic and favorable ROI. Royalty-free music platforms like Epidemic Sound provide a comprehensive solution for background music for YouTube Ads with its extensive music library, user-friendly UI, and standout features such as Clear Videos, Stems, and Find Similar. Epidemic Sound offers three subscription plans tailored to different use cases, with the Commercial Plan being the best fit for agencies and freelancers creating commercial productions.